Munkholm is Norway's largest alcohol-free beer, first launched in 1991. Over the past few decades, the brand has grown significantly through new innovations. Ringnes wanted to redesign Munkholm to give it a more modern look, while still maintaining the communication that Munkholm is real beer, brewed by the monks on Munkholmen.
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The new design aims to reinforce the values of tradition and craftsmanship in a modern way. Strømme Throndsen Design has refined an icon by streamlining the design and removing distracting elements. The result is a clearer, updated brand with more strength in what Munkholm actually is.
Emphasis has been placed on creating a sense of continuity within the portfolio, as well as clarifying the role of the different variants. This strengthens the brand and gives a more cohesive impression on the shelf. The consumer is left with the impression that Munkholm is real beer without alcohol.
