Sunniva produces a variety of fruit juices and tasked us with designing Sunniva's premium juice series.
HAND-DRAWN LOGO
In response to increased competition in the category, we developed a brand identity and packaging design for Tine Sunniva that strengthened the differentiation of their premium series from a number of alternatives, in order to maintain and reinforce its position as the preferred quality juice in the market.
Botanical fruit illustrations in a fresh color palette, the distinct purple field, and unique typography give the packaging the right touch of quality, with the natural ingredients as the focus in the communication.
