North Cocktails is a ready-to-drink, low calorie and great tasting cocktail collection developed by a creative entrepreneurial Norwegian duo, and available in White Raspberry Mojito and White Blueberry Cosmo varieties.
We worked with the duo to develop North Cocktails into a strong modern brand through the design of visual identity and packaging.
In response to tight Norwegian legislation, which prohibits advertising and places more value on packaging, we created a bold, eye-catching solution firmly rooted in the premium quality, femininity and credibility of its founders. We did this by working together a bold sans-serif logo and fine, hand drawn typographic flourish, a tall structural design with an icy frosted surface finish. This delivers shelf impact from a distance and elegant detail up close.
THE DESIGN FEATURES ONLY HAND DRAWN TYPOGRAPHY
