Aquavit has been a popular Christmas spirit in Norway for centuries and continues to be a favourite today. Using traditional 19th century recipes, Arcus distilled a new Aquavit for the Christmas season. With a desire to stand out on both the shelf and Christmas table, and with the intention of finding a balance between tradition and modernity, we worked with Arcus to create a distinctive packaging design.
Our unique structural designs for the 0.5, 0.7 and 1L bottles, and the gift case for an extra mature edition, positions Arcus’ Aquavit as stylish and iconic. The use of white and gold, and the contemporary flourish and elegance of carefully drawn numbers balances the legacy of Arcus and the heritage and craft of Gilde with a contemporary eye for both simplicity and moments of detail.
