Strømme Throndsen Design has developed and revitalized the design for Fjordland's core range through decades.
Fjordland's core range has a high awareness among consumers, and the Sous Vide range represents a benchmark in ready meals in the Norwegian market.
We were commissioned to develop Fjordland Fullverdig - Fjordland's healthiest Sous Vide dishes gathered in a separate, redesigned range, consisting of products across the raw food categories.
"To demonstrate the work Fjordland is doing to improve the dinners, the healthiest dishes are now gathered through modernization of design and clarification of a good and healthy ready meal choice. The goal is to break down prejudices further and be an attractive ready meal supplier, and attract new target groups."
- Julianne Nedrelo, Kategorisjef, Fjordland
The design balances the new expression with measures that preserve the affiliation to Fjordland's well-known range. The dishes radiate food joy with inviting food photography in an atmospheric environment where all elements signal high quality, in line with Fjordland as a producer of quality goods.
In addition to a revitalization of the range, Fullverdig represents a number of new additions of tasty ready meals in Fjordland's core range.
Handdrawn typography
