Vita is Norway's largest chain of health and beauty stores, created with the intention of becoming the premier destination for health conscious young women searching for advice, inspiration and everyday care. While Vita stocks a variety of well-known brands, it also has its own-label products, one of which is Vita Helse, a range of high quality vitamins and minerals developed in collaboration with leading pharmacists. We worked with Vita to develop a new, trustworthy packaging design and visual expression for this range.
Our design, in spacing and precise lines, white background and bright colour coding, contrasting serif and sans-serif typography and a traditional dark brown structure, balances modernity with trustworthiness and quality. The hand illustrated flourish and sans-serif detail of a circular mark, draws attention to the product’s quality and its adherence to the high standards of the GMP.
