Located in the centre of Oslo on Karl Johan street, Eger is Norway’s largest high-end fashion house. Set over 80,000 square feet and four floors Eger stocks over 300 exclusive international fashion, beauty and lifestyle brands. We worked with Eger to develop a brand identity—which included naming, signage, print, promotion and web design—that would communicate its high-end and high quality proposition.
The concept behind the development of the Eger fonts was one of being comfortable in the presence of well known fashion brand marks while retaining an individuality and sense of worth. A high contrast feel with an open nature, the font uses small slightly scalloped triangulated serifs and distinctive features to create the right ambience.
Alongside a distinctive typographic pattern and a bold black and gold colour palette linking print communication and interior our solution conveys contemporary luxury and exclusivity.
EGER DISPLAY TYPEFACE
