The latest product innovation from Dent consists of double-sided pastilles with different taste combinations. We were commissioned to communicate the unique qualities of the product range in a constantly evolving pastille market characterised by frequent product launches and news.
We developed Dent Flip, a concept that is quickly decoded by referencing the two-sided pastilles through a simple yet bold visual expression. A large, prominent logo combined with clear product photography emphasises taste and the pastille’s two different sides while catching the eye on a crowded shelf.
