The aim was to create a strong visual identity for 4Her, an innovative producer of dietary supplements for women. The task encompassed developing a comprehensive visual identity, including packaging solutions for 12 unique products under the 4Her brand, including Hormonal Balance, PMS, 50+, and Menopause.
To visually anchor the brand, we've established a distinctive brand asset with the number 4. By incorporating a cross into the number, we create an association with pharmacies and health. This deliberate design choice serves as a unified symbol throughout the entire product series. To give each product individuality, we've selected a characteristic and vibrant color palette, ensuring each product has its own unique visual signature.
We have developed a product range for men as well, featuring a primary color scheme of black in combination with individual and distinct colors for the logo and typography on each product.
