Jens Eide is a down-to-earth, local butcher from Lillesand. Strømme Throndsen Design has developed brand strategy, logo, identity and packaging design and was present at the Design Award event held in Oslo April 18th 2012.

The jury highlights the following: Here, a small southern Norwegian producer has used design as an aid to convey its knowledge of meat in a solid way. The craftsmanship is easily visible in a category dominated by big industrial brands. The packaging, which is completely honest and straightforward, exudes quality and passion. Here, the client and designers have been brave and developed a design unlike that of other local food producers. The profile text tells the story of skilled quality craftsmanship in an honest and charming way, and the inside reveals ruthlessly clear photos of the food.

See our award-winning work for Jens Eide.

Strømme Throndsen Design have created a simple, though engaging and trendy new look for the relaunch of the Pierre Robert Kids and Young Collections. The new design uses distinctive typography and clear plastic packaging to show off the product and attract the target age groups of young boys and girls as well as their parents.

The expectation is that the relaunch will lead to a great improvement in the brand's in-store presence and increase sales substantially: "We have great expectations in the new collection and believe in a tripling of sales from last year", indicating that 1 million Pierre Robert Hipsters and Boxers will be purchased in grocery stores in 2012. Sales Director Fredrik Pryser Høienholm, Handelsbladet FK April 2012 

See the packaging for Pierre Robert here.

Beito Ysteri is a small dairy producing handcrafted cheese based on milk from local farms. Strømme Throndsen Design have created a unique visual identity, with a hand-drawn logo and distinct colour palette, emphasizing the high quality of the products. The design concept is based on the dairy handcraft tradition and communicates authentic and natural cheese.

See our work for Beito here.

Christmas is the high season for quality products like Lofoten salmon. The recent relaunch of the Lofoten smoked and marinated salmon ranges generated an impressive increase of 300% in sales of the main product for the months of November and December 2011 compared to 2010, which proves the effectiveness of good design.

See our work for Lofoten here.

The first phase of the Skaugum brand relaunch has been successfully completed, resulting in a quadrupling of sales in the first 3 months. Strømme Throndsen Design developed a new visual identity for Skaugum Cutlery. The new design concept introduces the worlds of Pure White, Urban Black, Passion Red, and Nature Kebony, attracting a new audience to Skaugum and leading to an immediate increase in demand for their classic cutlery.

Skaugum Cutlery was launched in 1946 and its simple, stylish and functional design is highly valued by quality conscious Norwegians.

Klar Tale (Clear Voice) is a new sub-brand from Dent, targeting young adults who want a sugar free,
large and tasty lozenge for fresh breath and a clear throat.

Strømme Throndsen Design have created a new and engaging design concept with a corresponding
sub-brand name, inspired by the product's physical attributes. The strong fresh taste of the lozenge
makes people talk and gives a freshness to the mind that helps you express yourself clearly. Might even help certain politicians…

See the packaging for Dent Klar Tale here.

In beautiful surroundings and with Pascal himself present, Strømme Throndsen Design had the great pleasure of creative cooking with the chef and his team, followed by an excellent dinner.

Pascal Dupuy, the French "chocolatier" living in Norway, was recently voted the World's second best chocolate maker by the Club des Croqueurs de Chocolat. Quite an achievement! Pascal started as a confectionery, offering a wide selection of chocolate, tasteful cakes and French pastries.

All in all a fantastic evening combining creative skills and social dining - and renewing the motivation and work spirit to do our utmost in creating beautiful and effective designs for both existing and new clients in the coming year.

Jacobs Utvalgte is continuing its search for new products to add category growth in under-developed segments. It has recently extended its range with the addition of 6 new premium coffee variants. The design highlights the origin of each coffee by using authentic landscape photographs accented with relevant colours to ensure good product differentiation. The premium smell of coffee!

Jacobs Utvalgte was honoured with a Design Effect 2010 award by the Norwegian Design Council and has become a success for Meny, stimulating growth in the premium segment for this highly recognised food chain. 

See some of the work for Jacobs Utvalgte here.

We are proud to announce that Meny has today, 11.11.11, reached their goal of implementing a new visual identity in its 150 stores. The comprehensive retail concept, developed by Strømme Throndsen Design, included the development of in-store navigation, price and promotion design, fresh area and category communication, as well as exterior design and much more. 

The new design has a fresh inspiring and light look, creating a positive atmosphere that enhances the shopping experience, in conjunction with the attitude of the friendly, knowledgeable staff. The price and promotion navigation system uses a highly visible red price promotion layout and an orange, fixed low price layout, increasing the awareness of everyday low prices. The category and fresh area communication increases the awareness that MENY is the expert in fresh meat, fish, bread and bakery items, giving life to the Meny slogan, "you get so much more".

Meny is the largest supermarket chain in Norway, with stores offering consumers a wide and tempting selection of over 12.000 products, focusing especially on fresh produce and fixed, low prices.

Click here to view our work for Meny.

Strømme Throndsen Design received 3 awards at Pentawards 2011, held in New York on September 29th. Creative director Morten Throndsen and senior designer Eia Grødal were both present at the ceremony and had the pleasure of receiving the Gold Award for Jens Eide, the Silver Award for Lofoten Lyngen and the Bronze Award for Michael's Farm.

Pentawards is the first and only worldwide competition exclusively devoted to packaging design in all its forms. It is open to anyone from any country that is associated with the creation and marketing of packaging.

Yoplait L'Amour was relaunched in September 2009 and has since increased turnover from 11.8 million NOK to 51.9 million NOK (Source: Nielsen 52W W150810). With a superior taste and a distinct message of French indulgence, the brand was able to increase its price by 30%, adding both value and volume. L'Amour Kiwi was launched on the 1st September and is already showing good results, following the success of the 3 existing flavours; Mango, Blueberry and Blackberry.

The Norwegian Design Council honoured Yoplait L´Amour with a Design Effect 2010 award.

(Numbers from Nielsen 52W 16.08.09, 15.08.10, 14.08.11)

See the packaging for Yoplait here.

Lofoten has just relaunched its smoked and marinated salmon line. With white packaging and artistic, inspiring photos, the products have a premium, high quality feel that gives shelf presence and clearly differentiates Lofoten from its competitors.

View the new packaging design here.

Strømme Throndsen Design has developed a unique visual identity for Kavli Moen Gård, including the website kavlimoen.no.

Kavli Moen Gård is a recently opened guesthouse in Eresfjord in the western part of Norway. The farm dates back to 1603, and it was important to convey tradition along with the modern facilities. Eresfjord has beautiful surroundings, and is a perfect place for recreation and outdoor activities. The hosts Olise and Bjørn Cameron Alexander are both master chefs and take pride in serving special meals, mainly based on local produce. Congratulations from Strømme Throndsen Design on the opening!

See our identity for Kavli Moen Gård.

As part of our continuing relationship with Fjordland, we were commissioned to rebrand their range of fresh sauces and vegetable accompaniments. The objective was to increase the perception of great taste and natural ingredients, aiming to generate new growth in two increasingly competitive categories. 

The design consists of a series of hand drawn and watercolour illustrations, a script logotype and bold typography to visualise the quality of the ingredients. The colour palette is bright, light and natural with key tones to clearly differentiate the individual varieties. A spacious layout allows the good, wholesome and honest ingredients to be the hero of the brand and give the product significant shelf impact.

See the packages here.

Grilstad is the market leader within the cured meats sector and is continuously searching for new growth opportunities. The international range includes cured meats from Italy, Spain and Mexico, each with an eye-catching design that communicates the product story in a strong, easily recognisable way.

Strømme Throndsen Design has worked with Grilstad since 2009 on the revitalisation of the entire product range, which includes patés, burgers, bacon and cooked sliced meat. The result: a tasteful and distinctive brand challenging the market place.

Click to see our work for Grilstad.

Strømme Throndsen Design has worked closely with Kavli since 2009. The mutual aim has been to consolidate Kavli’s No. 1 position in the cheesespreads sector and to ensure its future success as the leading supplier to both consumers and retailers.

Strømme Throndsen Design and Kavli have been developing three strong initiatives:

1. Refreshing the Kavli Favourites –the primary flavours targeting families.
2. Revitalization of the Kavli Magerost – focusing on the female market.
3. A new line of cheesespreads with stronger flavours – specifically for adults.

Strømme Throndsen Design has redesigned the Kavli logo and developed designs for the three product lines. The result is a strong, broad and distinctive portfolio that stands out on the shelves, making it easier for consumers to find their favourite.

Click to see our packaging work for Kavli.

Dent oi…så store is a huge success for Brynild Gruppen. The product was launched in 2010 and soon became one of the most popular lozenges among young people. The design is simple but engaging, and the name of the product emphasizes the greatest product advantage in an amusing way (they are, in fact, quite big).

There are now 3 different flavours on the market, each of them in a bright and distinct colour, making it easy for consumers to recognize their favourite.

Click to see our work with Dent.

laMote, the renowned hosiery brand, wanted to encourage young girls to buy their tights and leggings in local grocery stores rather than in the established fashion chains.

Strømme Throndsen Design developed the packaging to emphasise the values, trendy, cool, youthful and vital. The result is a design with attitude that brings laMote up to date within the target group, making it more attractive for young girls to buy their accessories in grocery stores.

Here is our latest project for laMote.

Yoplait Safari was relaunched on May 1st with a revitalised design and a new claim, ”100% natural without E-numbers”. A thorough exploration of the design opportunities resulted in a simplification of the existing Safari illustrations and flavours, maximising shelf impact and attracting increased attention from children. The result so far: A market share increase from 20,5% to 23,7% after relaunch (source: Nielsen).

Click here to see our work for Yoplait.