ZERoh! is a sugar-free and zero calorie squash available in a variety of flavours. 3 years after its initial launch, ZERoh! has become the number one brand within Norway’s concentrated low calorie squash market.
Our visual identity, bottle structure and packaging design, which intended to position flavoured water as being a better way to drink more water, balances a distinctive and memorable structural design, light label and fruity colour palette with a modern and expressive logotype of sans-serif characters and hand lettering. This logotype, through colour and special inks, delivers a flexibility that can accommodate limited editions.
LOGOTYPE – HAND DRAWN TYPOGRAPHY