Lerum Zeroh logo og tekst. Visuell identitet visual identity.
BRAND CREATION / PACKAGING / VISUAL IDENTITY / TYPOGRAPHY / STRUCTURAL DESIGN / NAMING / LOGO
  • PENTAWARD
    PENTAWARD
  • GRAPHIS
    GRAPHIS
  • GULLBLYANTEN
    GULLBLYANTEN
  • ANFO
    ANFO

Distinctive & Memorable

ZERoh! is a sugar-free and zero calorie squash available in a variety of flavours. 3 years after its initial launch, ZERoh! has become the number one brand within Norway’s concentrated low calorie squash market.

Lerum Zeroh saft cordial range utvalg. Emballasje packaging design.
Lerum Zeroh saft cordial logo på etikett, label. Emballasje packaging design.

Our visual identity, bottle structure and packaging design, which intended to position flavoured water as being a better way to drink more water, balances a distinctive and memorable structural design, light label and fruity colour palette with a modern and expressive logotype of sans-serif characters and hand lettering. This logotype, through colour and special inks, delivers a flexibility that can accommodate limited editions.



Lerum Zeroh saft cordial Hvit te & litchi, white tea, limited edition. Emballasje packaging design.
Lerum Zeroh logo. Visuell identitet visual identity.

LOGOTYPE – HAND DRAWN TYPOGRAPHY