Tine Sunniva Hardanger apple juice eplesaft. Emballasje packaging design.
BRAND REDESIGN / PACKAGING / TYPOGRAPHY / LOGO
  • GRAPHIS
    GRAPHIS
  • VISUELT
    VISUELT
  • GULLBLYANTEN
    GULLBLYANTEN

Natural differentiation

Sunniva produces a variety of juices and fruit-based drinks for the Norwegian market, and has established its Premium range, amongst others, as a market leader within its category.

Tine Sunniva juice Eple & Mango, Ananas, Appelsin, Sydtyrol-Epler, Grapefrukt. Emballasje packaging design.
Tine Sunniva premium logo. Visuell identitet visual identity.

LOGOTYPE – HAND DRAWN TYPOGRAPHY

Tine Sunniva juice Eple & Mango, Vik I Sogn, Hedmark, Grapefrukt, Hardanger, Sydtyrol-Epler. Emballasje packaging design.

In response to increasing competition within the industry, we developed a new brand identity and packaging solution for Sunniva that would help to further differentiate its Premium line from a wealth of alternatives, retain its position as Norway’s favourite and reinforce its high quality proposition.

Tine Sunniva juice Sydtyrol-Epler. Emballasje packaging design.

Using large fruit illustrations with a bright but natural colour palette, a distinctive purple band and a proprietary logotype, the new packaging solution places high quality and natural flavour at the heart of communication, with a confident and distinctive sensibility.

Tine Sunniva appelsinjuice orange juice before and after før og etter. Emballasje packaging design.