The Mr. Parker mens personal-care range delivers the cleanest shave possible and consists of a complete razor system, refill cartridges and a soothing shaving foam.
We worked with Mr. Parker to develop name, visual identity and packaging design for this new range with the intention of engaging the modern gentleman. Inspired by the universally recognised and iconic Barber’s pole, we created a design that, through contemporary typography, solid blocks of colour and moustache motif, established a contemporary and personable appearance. This expressed a masculine sharpness and delivered strong shelf presence.
