Lofotlam røkt og urøkt pinnekjøtt. Smoked and unsmoked lamb ribs. Emballasje packaging design.
BRAND CREATION / PACKAGING / VISUAL IDENTITY / TYPOGRAPHY / LOGO / SIGNAGE / WEB DESIGN
  • PENTAWARD
    PENTAWARD
  • GULLBLYANTEN
    GULLBLYANTEN

World-class Norwegian Lamb

Lofotlam raises its lambs on the sea salt-infused grass and herbs of Lofoten’s mountains. As one of Norway’s finest food treasures Lofotlam products are protected by the Designation of Origin, an initiative that guarantees authenticity.

Lofotlam logo. Visual identity visuell identitet.

LOGOTYPE – HAND DRAWN TYPOGRAPHY

Lofotlam ytrefilet, indrefilet, kjøttdeig av lam, håndsurret lammestek, lammeskank. Lamb. Emballasje packaging design.

We developed a new visual identity and packaging design for Lofotlam that establishes a strong sense of provenance and expresses the unique quality of its lamb. This was done using photography that captures the unspoilt natural beauty of the area, complimented by a compelling storytelling detail on front of pack. Serif typography and a black and gold colour palette provide contrast to photography and layers the design with a traditional high quality.

Lofotlam Lam i en grønn ås. Lambs in a green hill.
Lofotlam nettside website iPad. Visual identity visuell identitet.