Fresh Underwear

Pierre Robert Limited Edition is a range of bestselling Invisible Hipsters and Cotton Boxers. To make the most of the seasonal increase in lingerie sales these were released as a range of summer colours aimed at young and confident Scandinavian women aged between 25-35. We were tasked with developing visual identity and packaging for the range that would emphasise their appealing ice-cream colours and naming, and express a femininity and fresh contemporary attitude.

We did this by using a translucent and eye-shaped structural design that allowed the fresh vibrant palette of the range to come through. Plenty of space, in conjunction with material choice, allow product colour to be integrated into a visual identity made up of a delicate and feminine logotype, modern illustration, and clear product naming and size.