BRAND REDESIGN / PACKAGING / VISUAL IDENTITY / TYPOGRAPHY / LOGO

A healthy focus

NycoPlus is a range of pharmacy-only and non-prescription medicines, supplements and minerals from Takeda. The range was formulated to make it easier for consumers to select a product that would help them meet specific health-related goals, gain more energy and a sense of well-being.

Our design approach is direct and informative through a visual identity and labelling system that is simple, concise and immediate. Through an intelligent hierarchy of type arrangement and weight, a strong use of simple shape and illustrative detail, alongside colour and contrast, the design is able to clearly delineated between five subcategories.

While being distinctive within the market and working to connect a broad range, the design is also able to effectively present a variety of important product-specific information quickly.