BRAND CREATION / PACKAGING / VISUAL IDENTITY / TYPOGRAPHY / STRUCTURAL DESIGN / LOGO
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  • GRAPHIS

Made by nature

Lofoten Water is an unfiltered premium water drawn from a unique source constantly renewed by glacial melt and fresh rainwater on Norway’s Lofoten Islands, north of the Arctic Circle. It is unlike any other natural drinking water in the world, and the only premium water not to be distilled or filtered. Our award-winning design captures the purity of Lofoten Water through a clear super flint glass, a distinctive bottle shape with engraved base, and a graphic expression that mixes distinction and prominence with fine detail and nuance.

Lofoten Water’s unique bottle and cap (a registered design throughout Europe, USA and China, and the first bottle in the world to have an integrated electronic seal tag) are inspired by the untainted arctic environment and mountain peaks of Lofoten. Colour, hand lettered logotype and typesetting compliment strong structure with detail that communicates a northerly provenance, an icy cool climate and a high-quality.