Lerum Utan Tilsett Sukker

Utan Tilsett Sukker is a fruit cordial from Norwegian food and drink company Lerum. We were commissioned to redesign the range, building on the work we did for Lerum’s blackcurrant cordial Solbærsirup. 

Using improved fruit photography, which frames a clearer layout of stacked serif, sans-serif and script typography, and setting these over the wood surface of an outdoor table, our design conveys a personable and crafted character that calls to mind warm summer days. A bright and complimentary colour palette, green leaves and freshly picked fruits contribute to shelf-impact, and communicate natural flavour and goodness with a vibrancy that avoids the synthetic.