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BRAND CREATION / PACKAGING / VISUAL IDENTITY / TYPOGRAPHY / LOGO

The perfect symbiosis and its immediate sales success

What happens when you combine the knowledge and expertise of Norways oldest ice cream producer with the unique qualities of award winning ZERoh! - no calorie squash? – The world’s first ever calorie free ice pop produced by Hennig Olsen Is and ZERoh! The product reached the market in February 2019 and became an immediate success as one of the best-selling launches in the Hennig Olsen Is release-history.

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We developed an eye-catching packaging design with a simple, vibrant approach. A light and modern crystal pattern combine high taste appeal with the visual cues of the low calorie market and results in a chilled, refreshing expression. The ZERoh! masterbrand informs the overall packaging layout and serves to unite the product with the existing ZERoh! repertoire.

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