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BRAND CREATION / PACKAGING / VISUAL IDENTITY / TYPOGRAPHY / STRUCTURAL DESIGN / NAMING / LOGO
  • PENTAWARD
    PENTAWARD
  • GRAPHIS
    GRAPHIS

Distinctive & Memorable

ZERoh! is a sugar-free and zero calorie squash available in a variety of flavours. 3 years after its initial launch, ZERoh! has become the number one brand within Norway’s concentrated low calorie squash market.

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Our visual identity, bottle stucture and packaging design, which intended to position flavoured water as being a better way to drink more water, balances a distinctive and memorable structural design, light label and fruity colour palette with a modern and expressive logotype of sans-serif characters and hand lettering. This logotype, through colour and special inks, delivers a flexibility that can accommodate limited editions.



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