Lofotlam raises its lambs on the sea salt-infused grass and herbs of Lofoten’s mountains. As one of Norway’s ﬁnest food treasures Lofotlam products are protected by the Designation of Origin, an initiative that guarantees authenticity.
HAND DRAWN TYPOGRAPHY
We developed a new visual identity and packaging design for Lofotlam that establishes a strong sense of provenance and expresses the unique quality of its lamb. This was done using photography that captures the unspoilt natural beauty of the area, complimented by a compelling storytelling detail on front of pack. Serif typography and a black and gold colour palette provide contrast to photography and layers the design with a traditional high quality.