Hatting bakevarer baked goods
IDENTITY / BRANDING / PACKAGING

The Bakers choice

Norway’s Hatting Bakery, established in 1947, has grown to become one of Europe’s leading bread producers. We worked with the bakery to develop a new and cohesive visual identity and packaging design for a range that consisted of a variety of frozen products sold in a mix of bags and boxes.

Hatting Bagerens udvalgte bakevarer baked goods. Emballasje packaging design.
Hatting Bagerens udvalgte bakevarer baked goods. Emballasje packaging design.

The new design for Hattings Bakery range has a light and crafted character that calls to mind a freshly baked taste. This is expressed through carefully arranged product photography within well-lit and dressed settings, and by working together a hand drawn logotype within a doily-inspired frame. Alongside serif typography and a blue and gold colour palette we created a clear continuity across all packaging structures, and a sense of both the professional and personable.

Hatting Bakeriet croissanter, kanelboller og wienerbrød. Emballasje packaging design.