Black Tower Riesling wine vin. Emballasje packaging design.
BRAND REDESIGN / BRAND STRATEGY / DESIGN STRATEGY / PACKAGING DESIGN / VISUAL IDENTITY / TYPOGRAPHY / LOGO DESIGN

Easy to love

Black Tower is the largest export wine brand from Germany. Their contemporary, accessible wines are sold in more than 35 countries. A decade after their last redesign, Black Tower contacted us for a strategic approach to a revitalisation of both brand and packaging design to reach a new generation of young consumers across all regions worldwide — while staying relevant to their established audience.

Black Tower redesign pakningsdesign vist på vinflasker packaging design product series of wine bottles
Black Tower logo redesign, pakningsdesign, logodesign, håndtegnet logo, revitalisering, Strømme Throndsen design

LOGOTYPE – HAND DRAWN TYPOGRAPHY

To capture the hearts and tastebuds of the next generation, we updated the way we tell their story. The mission of our redesign is for Black Tower to be known around the world as the preferred ‘go-to brand’ with easily accessible and drinkable wines that consistently impress with their quality and value.

Black Tower: it’s drinkable, accessible, and most of all it’s easy to love.

Black Tower redesign merkevare og pakningsdesign vist på etiketter på vinflasker packaging design and brand on labels of wine bottles
Black Tower bib bag in box riesling packaging
Black Tower bib bag in box rose fruity white and smooth red packaging design pakningsdesign
Black Tower old versus new logo and packaging bottle design
Black Tower Easy to love logo. Visuell identitet visual identity.