Zeroh! is a new sugar free, zero calorie soft drink brand available in a variety of flavours. We assisted Lerum in developing a clear, unique and differentiating concept that included naming, packaging and structural design that would communicate the brand’s zero sugar content and exciting flavours in a modern, fresh and compelling way.

Zeroh!

Within 6 months of launch Zeroh! reached a 33% market share through Rema and Coop distribution and a gained 20% of nationwide sales, a share expected to rise as shelf presence increases and more young consumers embrace the flavoured water category.

Zeroh!

The range was awarded silver from international design organisations Graphis and Pentawards.

Zeroh!