Zeroh! is a new sugar free, zero calorie soft drink brand available in a variety of flavours. We assisted Lerum in developing a clear, unique and differentiating concept that included naming, packaging and structural design that would communicate the brand’s zero sugar content and exciting flavours in a modern, fresh and compelling way.


Within 6 months of launch Zeroh! reached a 33% market share through Rema and Coop distribution and a gained 20% of nationwide sales, a share expected to rise as shelf presence increases and more young consumers embrace the flavoured water category.


The range was awarded silver from international design organisations Graphis and Pentawards.