BRAND REDESIGN / PACKAGING / VISUAL IDENTITY / TYPOGRAPHY / LOGO

Where the fish go, we follow

Vesteraalens is a producer of fish and seafood products located in Sortland, Norway. Since 1912 Vesteraalens has produced canned fish products of superior quality. Their proximity to the open ocean provides fresh access to the world’s finest fish resources year round.

HAND DRAWN TYPOGRAPHY

Our redesign of Vesteraalens’ visual identity and packaging emphasises the fresh, cold and mysterious nature and extreme weather of the region. Our hand-drawn logotype references the brand’s iconic past in a modern, approachable way consistent with the brand’s strong personality.