Sunniva produces a variety of juices and fruit-based drinks for the Norwegian market, and has established its Premium range, amongst others, as a market leader within its category.


In response to increasing competition within the industry, we developed a new brand identity and packaging solution for Sunniva that would help to further differentiate its Premium line from a wealth of alternatives, retain its position as Norway’s favourite and reinforce its high quality proposition.


Using large fruit illustrations with a bright but natural colour palette, a distinctive purple band and a proprietary logotype, the new packaging solution places high quality and natural flavour at the heart of communication, with a confident and distinctive sensibility.


Before and after redesign.