To Norway’s west lies little Stranda, a place where the mild moist air of the fjords meets the cool brisk winds of the mountains, and which has been the home of cured meat brand Stranda for over 40 years.

Stranda

Our redesign strengthens the Stranda brand by emphasising their products’ high quality through contemporary inspirational photography, a clear view of the meats, traditional sans-serif typography, a bold redrawn logotype and simple colour palette.

Stranda Stranda

Hand lettered logo, old version below.

Stranda Stranda

Before and after redesign.