Ringnes is Norway’s largest brewer and part of the Carlsberg group. As well as supplying big brand beers, soft drinks and waters to retailers across the country, Ringnes also brews a variety of local beers.

Ringnes

We created a new brand identity and packaging treatment for Arendals, Nordlands and Tou, Ringnes’ traditional pilsners each with a history dating back to the 19th century, that looked to establish a more contemporary interpretation of their heritage.

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Nordlands Pils before and after packaging redesign.

Ringnes

Hand lettered logo.

We took many of the key details from the original packaging and redrew these with a retrospective appreciation for detail and craft. A mix of illustrative and typographic approaches from the traditional to the more recent and set across a gold tin provide each with a high quality and brand sensitive revision of established local pilsners.

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Arendals before and after packaging redesign.

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Hand lettered logo.

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Tou before and after packaging redesign.

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Hand lettered logo.