The Market Council for Reindeer meat represents the reindeer meat industry across Norway. We worked with the council to develop a brand identity that would communicate a natural, authentic and tasteful proposition which would then form the basis of all communication for the promotion of reindeer meat.
We partnered with the council to develop a brand identity that would help communicate a natural, authentic and tasteful proposition, raise awareness and establish trust, and would form a cohesive foundation for all future communication promoting reindeer meat.
We created a distinctive logotype that takes the classic detail of an uppercase serif and gives it the motion and distinction of a contemporary flourish inspired by traditional Sami folk art and reindeer antlers. Set alongside the images of the deserted yet majestic landscape of Finnmark’s mountains and a limited colour palette, the the brand identity achieves honesty, purity and nearness.
The project has received the Award for Design Excellence from the Norwegian Design Council.