Q is Norway’s challenger brand within the dairy category and owned by the Kavli Trust, a non-profit organisation donating their profits to charity. As well as milk, Q also produces yoghurts, sour creams and juices.
We worked with Kavli to redesign the packaging for their Q milk and sour cream ranges. Divided by structural choice but united by a simple yet striking illustrative design, strong colour choice and plenty of white space our approach emphasises the fresh, natural and healthy qualities of the products and contributed to a significant increase in sales and securing a larger market share.
Before and after milk packaging redesign.