BRAND REDESIGN / PACKAGING / VISUAL IDENTITY / TYPOGRAPHY / LOGO

Real italian gelato

Pronto Pietro is a gelato brand from Select Flavour AS that takes pride in its no-shortcut approach to creating products. It is committed to remaining additive-free and dedicated to the search for the finest ingredients, sourcing hazelnuts from Piemonte and pistachios from Bronte.

HAND DRAWN TYPOGRAPHY

Inspired by classic Italian gelato signage and the creative nature of gelato-making we created a visual identity of typographical contrast. We worked together playful flourishes of hand lettering, the bold modern forms of a condensed sans-serif and the legacy of a serif. Deep blue and bright colours deliver striking and immediate impact and flavourful character.