Lofotlam rears its lambs on the unique sea salt infused grass and herbs of Lofoten’s mountains. Considered one of Norway’s finest food treasures, Lofotlam products are protected by the Designation of Origin, an initiative that guarantees authenticity.

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We have developed a new brand identity and packaging design solution for Lofotlam that establishes a strong sense of provenance, emphasises Lofoten’s distinctive landscape and the unique quality of its lamb.


Strong photography that captures the natural tones and organic detail of Lofoten’s landscapes is complimented by a compelling brand narrative delivered through the traditional high qualities of serif typography and the exclusivity of a gold and black colour palette.