The majestic archipelago of Norway’s Lofoten islands is the perfect backdrop for creating an amazing range of fish products and helped to inspire our new packaging solution for Lofoten’s broad range of seafoods.
Our designs for Lofoten utilises a number of different but complimentary approaches. These include bright compelling product photography to establish a clear sense of honesty and large distinctive typography which focuses on a uniquely high fish content. Each shares a contemporary use of fresh white space and retain many of the traditional high quality values already associated with the Lofoten brand.
After working closely with Lofoten since 2003, they have grown from 43 million NOK in turnover to over 312 million NOK in 2013.