Utan Tilsett Sukker is a fruit cordial from Norwegian food and drink company Lerum. We were commissioned to redesign the range and to build on the work we did for Lerum’s blackcurrant cordial Solbærsirup.

Lerum Utan Tilsett Sukker

Using improved and more appropriately placed fruit photography to frame a clearer communicative hierarchy of stacked serif, sans-serif and script typography, set over a painted wood surface, our approach conveys a crafted quality and draws on warm summer days. A bright complimentary and analogous colour palette, green leaves and freshly picked fruits deliver shelf-impact, and communicate natural flavour and goodness with a vibrancy that avoids the synthetic.

Lerum Utan Tilsett Sukker Lerum Utan Tilsett Sukker Lerum Utan Tilsett Sukker