Kylling Gården is a concept developed for the national foodchain MENY in collaboration with the Prior brand.
The concept consist of ready to cook chicken products sourced from selected farms from around Østfold County, Norway, committed to rearing anti-biotic free poultry. Kylling Gården, is part of an initiative to restore many of Norway’s farms to more traditional rearing methods to meet changing consumer demands. This includes improved animal welfare, the use of natural feed, and is the product of a period of thorough research and innovation.
HAND DRAWN TYPOGRAPHY
We worked with Meny and Prior to develop a simple, concise yet eye-catching packaging design that would visually articulate a new, modern and conscientious position, deliver clear differentiation and establish memorable brand character. We achieved this using a bright modern colour palette and a handcrafted logotype with plenty of personality, and the way these are then paired with a more traditional serif font choice and a clear layout that contributes to quick identification.