Jippi is Norgesgruppen’s new brand of fun and healthy foods aimed at kids and their parents and which covers a variety of product categories. Working in collaboration with Unil/Norgesgruppen we were responsible for developing the design concept, name and packaging treatment for over 30 products.


Based around a universe of lively brand characters, a bright contemporary colour palette and strong typography our solution focuses on engaging children and providing clear information for parents.

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