We worked with Grilstad to revitalise the packaging for their best selling range of cured meat sausages that would balance an established consumer familiarity, tradition and history whilst giving these a high quality, contemporary resolution and shelf impact.

Using a premium black and gold colour palette, clear views of the meat and a bold typographic variety, our solution delivers a strong sense of brand character and product quality.

We also collaborated with the client and the producer to develop a durable structural solution for Grilstad with a unique twist off lid, a design choice that is both visually distinctive and practical in its robustness.