SUB BRAND CREATION / PACKAGING / VISUAL IDENTITY / TYPOGRAPHY / NAMING

The easy choice

Sunt og Godt is a range of ready meals from Fjordland, and are the product of a unique collaboration between the chef at Fjordland and their in house nutritionist to craft a tasty and healthy dinner based around raw ingredients.

HAND DRAWN TYPOGRAPHY

Our packaging design takes its cues from Fjordland’s use of raw ingredients and the nutritional value of the range. These are expressed by bringing to the front and emphasising key health information through its unusually large proportion on pack, alongside an eye-catching a bright green. This is elevated by the lightness of plenty of white space, and complimented by a combination of individual ingredient imagery and appealing product photography.