Fruits, berries and vegetables have been cultivated at Egge Gård for over three hundred years and benefit from the warm fresh air of the Gulf Stream, short summer nights, clean water and moraine soil. Their quality is the result of 11 generations of knowledge and tradition, a responsibility that now rests in the capable hands of Marius Egge.
We have created a new visual identity and packaging solution for Egge Gård’s range of apple-based juices and alcohol ranges that better reflect their high natural and handmade qualities, and emphasised the brand, its significant heritage and experience.
We used hand painted illustrations and a bright but natural colour palette to convey the traditional values of the brand, the crafted nature of the drinks, and the quality of the ingredients. These are complimented by the classic detail of a serif logotype, the flourishes of a script, and the premium expectations of a gold foil print finish.