Our strategic and creative framework emphasizes two key aspects: clarification and
storytelling. Jacobs Utvalgte, Lofoten, Yoplait L'Amour, Holli Mølle and Eger Karl Johan
represent a few of our successful designs arising from our approach.

They are all examples of distinct designs that are universally understood - the ultimate test
of great design. 

Creating a strong design requires an in-depth understanding of consumer needs, category
trends and brand aspirations. Through a thorough process of information gathering, desk
research and strategic analysis, we aim at challenging each client brief to bring forward a
design strategy that stretches and broadens the scope of the brand. This includes clarifying
the key message to be communicated and identifying the functional, emotional and cultural
values the design should be based on.

The outcome is a brief that allows our designers to concentrate on what they do best -
creating distinctive and brilliant designs that stand out from the crowd. 

We believe in storytelling. In order to be perceived as interesting, relevant and unique,
the brand needs to communicate in a distinctive way that engages and attracts attention.
We use our Concept Wheel:STD as a foundation for ideas generation. The process
emphasizes the examination of nine different conceptual opportunities. All key design
variables are considered: naming, logotype, storytelling, graphics and packaging.

By continuously forcing ourselves to search for the right compelling idea,
we aim at creating design innovation that adds substantial value and sales.