Redesign pays off for Stranda


In February, Grilstad relaunched their Stranda range of cured meats with the new packaging and the first three months has shown an increase in sales value of 7.5%* compared to the same period for the previous year. This easily exceeded the overall increase in the cured meats sector which was just 0.1%*.

In addition to redrawing the Stranda-logo, we cleared up the brand hierachy, added tasteful and inspirational food photos and unified the product range in a much clearer way. Clearly the new packaging with its emphasis on a modern look that showcases the qualities of the brand has been paying off. (*AC Nielsen)

See the Stranda redesign here.