In February, Grilstad relaunched their Stranda range of cured meats with the new packaging and the first three months has shown an increase in sales value of 7.5%* compared to the same period for the previous year. This easily exceeded the overall increase in the cured meats sector which was just 0.1%*.
In addition to redrawing the Stranda-logo, we cleared up the brand hierachy, added tasteful and inspirational food photos and unified the product range in a much clearer way. Clearly the new packaging with its emphasis on a modern look that showcases the qualities of the brand has been paying off. (*AC Nielsen)