Strømme Throndsen Design have created a simple, though engaging and trendy new look for the relaunch of the Pierre Robert Kids and Young Collections. The new design uses distinctive typography and clear plastic packaging to show off the product and attract the target age groups of young boys and girls as well as their parents.
The expectation is that the relaunch will lead to a great improvement in the brand's in-store presence and increase sales substantially: "We have great expectations in the new collection and believe in a tripling of sales from last year", indicating that 1 million Pierre Robert Hipsters and Boxers will be purchased in grocery stores in 2012. Sales Director Fredrik Pryser Høienholm, Handelsbladet FK April 2012
See the packaging for Pierre Robert here.