As the market leader in the hamburger sector, Grilstad, was looking to consolidate and also create additional growth within the category. Strømme Throndsen worked with Grilstad on two new concepts within the frozen hamburger area which involved developing the name, packaging and structural design. The premium range, Charlie's, consists of 4 thick and tasty high meat content beef burgers and for the younger members of the household the Mr & Miss Burger was launched containing 6 burgers including spelt bread. The products are being rolled out in stores across the country, just in time for the barbecue season.
See the burgers designed for Grilstad here.