Strømme Throndsen Design has assisted Lerum in developing a clear, unique and differentiating concept for a new brand of sugar free soft drinks. We created the concept, name, packaging and structural design for Zeroh!, which is sugar free, has zero calories and is available in exciting flavours. The brand concept communicates the zero sugar content and exciting flavours in a modern, fresh way.
Launched in February 2013, Zeroh! has quickly become a great success! Market share had reached 33% by August in Rema and Coop stores and 20% nationwide. This is a very strong start for a new brand which is still increasing in availability and as its shelf presence increases there is high expectations that more young consumers will find a stylish way to drink more water.