Express success

Express success

2.07.2013

Fjordland is the market leader within the ready-to-eat meals sector but wanted to strengthen its position further with the launch of Fjordland Express, its range of plate meals. The differentiating design expression is intended to reinforce the ‘tasty food made even simpler’ concept in an up to date manner that appeals to a younger audience. After only four weeks market share has increased by 8% and repurchase figures are very good. An express success in other words!

See the project here