As the market leader in the hamburger sector, Grilstad, was looking to consolidate and also create additional growth within the category. Strømme Throndsen worked with Grilstad on two new concepts within the frozen hamburger area which involved developing the name, packaging and structural design. The premium range, Charlie's, consists of 4 thick and tasty high meat content beef burgers and for the younger members of the household the Mr & Miss Burger was launched containing 6 burgers including spelt bread. The products are being rolled out in stores across the country, just in time for the barbecue season.

See the burgers designed for Grilstad here.

As a small and innovative dairy, Q-Meieriene aims to make life easier and better for people. After listening to consumers, in 2011 Q-Meieriene developed and launched a new container with a screw cap for its sour cream and then in the autumn of 2012 a new bottle with redesigned seals for improved delivery was introduced.

Strømme Throndsen Design has created a fresh, modern design for the packaging that makes use of simple illustrations and clean colours to emphasise the natural, healthy qualities of the product. Customers have responded in a very positive way with an increase in sales of 85% since the new container was introduced in the autumn of 2011. A remarkable success story.

See our redesign of the Q range here.

Munkholm is Norway's biggest non-alchoholic beer brand and has been available in the market since 1991. Strømme Throndsen Design has worked with the Ringnes/Carlsberg Group in redesigning Munkholm to emphasise the craft and tradition of beer brewing in a modern way. The brand portfolio has been cleaned up to more clearly communicate the different beer types while always staying true to the iconic Munkholm look. The range consists of the redesigned 0,33l glass bottle and three newly launched 0,5l cans.

See the refreshed Munkholm.

How do you get your kids to happily eat healthy, nutritious food, every day? Jippi is Norgesgruppen's new brand for kids and their parents, providing more healthy and fun products in a broad set of categories. Strømme Throndsen Design has together with Unil/Norgesgruppen developed the design concept, name and packaging for more than 30 products that will be launched in your local Meny store on February 4th.

See the work for Jippi.

Strømme Throndsen Design has assisted Lerum in developing a new, unique and differentiating concept for a new brand of sugar free soft drinks. Strømme Throndsen created the concept, name, packaging and structural design. The brand is clearly communicating zero sugar and great taste in a modern, fresh way that gives the young consumers a stylish way to drink more water. 

See the Zeroh! packaging project.

Strømme Throndsen has collaborated with Grilstad in developing a revitalised design for Stranda, their cured meat range. The redesign strengthens the branding of Stranda by emphasising the products' quality with a modern look and feel that uses tasteful product photography on the packaging itself. The products are currently being rolled out in stores nationwide.

See the redesigned Stranda.

Strømme Throndsen Design has developed a new visual identity for Sigerfjord Fish and packaging design for its premium Arctic Char fish. With a hand-lettered logo and a fresh colour palette inspired by the colours of the Arctic Sea, the design communicates the superb quality of the tasty fish products contained within. All in a simple, yet untraditional way.

See the work here.

Fellesjuice have recently redesigned their market leading brand, Sunniva Premium, the fresh, cooled juice. Competition in the market is increasing and Fellesjuice wanted to strengthen and differentiate Sunniva Premium from other own brands, as a unique, premium juice. Strømme Throndsen Design created a new design that emphasises the origin and freshness of the fruit and which reflects the pure, positive and tasteful values of the product.

See the project here.

Strømme Throndsen has assisted Kavli in developing a fresh and modern design for Q-Melk and Q-Rømme. The range consists of the following products: Q Melk Hel, Q Melk Lett, Q Melk Ekstra Lett, Q Melk Skummet, Q Fløte and Q Rømme. 

See the redesigned Q here.

Strømme Throndsen assisted Fjordland in developing a revitalised design concept for the Yoplait, Naturlig lett yoghurt range and had the pleasure of receiving the Silver Award for the work at the Pentawards 2012 ceremony held at InterContinental Grand Opera in Paris last night, on October 4th. 

The down-to-earth rustic look with front graphics printed on the backside of the cardboard, makes it a highly differentiating design. 

Pentawards is the first and only worldwide competition exclusively devoted to packaging design in all its forms. It is open to anyone from any country that is associated with the creation and marketing of packaging. 

See our award-winning work for Yoplait.

Strømme Throndsen Design has assisted Fjordland in developing a revitalised design concept for its Yoplait, Naturlig lett yoghurt range.  The objective was to increase the shelf impact and communicate the “natural” taste in a new and engaging way. The result is a down-to-earth rustic look with the front graphics printed on the backside of the cardboard, leaving the feeling of no artificial ingredients and a natural taste. A highly differentiating design, that reveals the subbrand as the healthiest yoghurt of all.

See the project here.

Strømme Throndsen Design have created a simple, though engaging and trendy new look for the relaunch of the Pierre Robert Kids and Young Collections. The new design uses distinctive typography and clear plastic packaging to show off the product and attract the target age groups of young boys and girls as well as their parents.

The expectation is that the relaunch will lead to a great improvement in the brand's in-store presence and increase sales substantially: "We have great expectations in the new collection and believe in a tripling of sales from last year", indicating that 1 million Pierre Robert Hipsters and Boxers will be purchased in grocery stores in 2012. Sales Director Fredrik Pryser Høienholm, Handelsbladet FK April 2012 

See the packaging for Pierre Robert here.

Beito Ysteri is a small dairy producing handcrafted cheese based on milk from local farms. Strømme Throndsen Design have created a unique visual identity, with a hand-drawn logo and distinct colour palette, emphasizing the high quality of the products. The design concept is based on the dairy handcraft tradition and communicates authentic and natural cheese.

See our work for Beito here.

Christmas is the high season for quality products like Lofoten salmon. The recent relaunch of the Lofoten smoked and marinated salmon ranges generated an impressive increase of 300% in sales of the main product for the months of November and December 2011 compared to 2010, which proves the effectiveness of good design.

See our work for Lofoten here.

Klar Tale (Clear Voice) is a new sub-brand from Dent, targeting young adults who want a sugar free,
large and tasty lozenge for fresh breath and a clear throat.

Strømme Throndsen Design have created a new and engaging design concept with a corresponding
sub-brand name, inspired by the product's physical attributes. The strong fresh taste of the lozenge
makes people talk and gives a freshness to the mind that helps you express yourself clearly. Might even help certain politicians…

See the packaging for Dent Klar Tale here.

Jacobs Utvalgte is continuing its search for new products to add category growth in under-developed segments. It has recently extended its range with the addition of 6 new premium coffee variants. The design highlights the origin of each coffee by using authentic landscape photographs accented with relevant colours to ensure good product differentiation. The premium smell of coffee!

Jacobs Utvalgte was honoured with a Design Effect 2010 award by the Norwegian Design Council and has become a success for Meny, stimulating growth in the premium segment for this highly recognised food chain. 

See some of the work for Jacobs Utvalgte here.

Strømme Throndsen Design received 3 awards at Pentawards 2011, held in New York on September 29th. Creative director Morten Throndsen and senior designer Eia Grødal were both present at the ceremony and had the pleasure of receiving the Gold Award for Jens Eide, the Silver Award for Lofoten Lyngen and the Bronze Award for Michael's Farm.

Pentawards is the first and only worldwide competition exclusively devoted to packaging design in all its forms. It is open to anyone from any country that is associated with the creation and marketing of packaging.

Yoplait L'Amour was relaunched in September 2009 and has since increased turnover from 11.8 million NOK to 51.9 million NOK (Source: Nielsen 52W W150810). With a superior taste and a distinct message of French indulgence, the brand was able to increase its price by 30%, adding both value and volume. L'Amour Kiwi was launched on the 1st September and is already showing good results, following the success of the 3 existing flavours; Mango, Blueberry and Blackberry.

The Norwegian Design Council honoured Yoplait L´Amour with a Design Effect 2010 award.

(Numbers from Nielsen 52W 16.08.09, 15.08.10, 14.08.11)

See the packaging for Yoplait here.

Lofoten has just relaunched its smoked and marinated salmon line. With white packaging and artistic, inspiring photos, the products have a premium, high quality feel that gives shelf presence and clearly differentiates Lofoten from its competitors.

View the new packaging design here.

As part of our continuing relationship with Fjordland, we were commissioned to rebrand their range of fresh sauces and vegetable accompaniments. The objective was to increase the perception of great taste and natural ingredients, aiming to generate new growth in two increasingly competitive categories. 

The design consists of a series of hand drawn and watercolour illustrations, a script logotype and bold typography to visualise the quality of the ingredients. The colour palette is bright, light and natural with key tones to clearly differentiate the individual varieties. A spacious layout allows the good, wholesome and honest ingredients to be the hero of the brand and give the product significant shelf impact.

See the packages here.

Grilstad is the market leader within the cured meats sector and is continuously searching for new growth opportunities. The international range includes cured meats from Italy, Spain and Mexico, each with an eye-catching design that communicates the product story in a strong, easily recognisable way.

Strømme Throndsen Design has worked with Grilstad since 2009 on the revitalisation of the entire product range, which includes patés, burgers, bacon and cooked sliced meat. The result: a tasteful and distinctive brand challenging the market place.

Click to see our work for Grilstad.

Strømme Throndsen Design has worked closely with Kavli since 2009. The mutual aim has been to consolidate Kavli’s No. 1 position in the cheesespreads sector and to ensure its future success as the leading supplier to both consumers and retailers.

Strømme Throndsen Design and Kavli have been developing three strong initiatives:

1. Refreshing the Kavli Favourites –the primary flavours targeting families.
2. Revitalization of the Kavli Magerost – focusing on the female market.
3. A new line of cheesespreads with stronger flavours – specifically for adults.

Strømme Throndsen Design has redesigned the Kavli logo and developed designs for the three product lines. The result is a strong, broad and distinctive portfolio that stands out on the shelves, making it easier for consumers to find their favourite.

Click to see our packaging work for Kavli.

laMote, the renowned hosiery brand, wanted to encourage young girls to buy their tights and leggings in local grocery stores rather than in the established fashion chains.

Strømme Throndsen Design developed the packaging to emphasise the values, trendy, cool, youthful and vital. The result is a design with attitude that brings laMote up to date within the target group, making it more attractive for young girls to buy their accessories in grocery stores.

Here is our latest project for laMote.

Yoplait Safari was relaunched on May 1st with a revitalised design and a new claim, ”100% natural without E-numbers”. A thorough exploration of the design opportunities resulted in a simplification of the existing Safari illustrations and flavours, maximising shelf impact and attracting increased attention from children. The result so far: A market share increase from 20,5% to 23,7% after relaunch (source: Nielsen).

Click here to see our work for Yoplait.