The visual identity for the Market Council for Reindeer meat received Award for Design Excellence yesterday.

The jury highlights the following:
The designers were faced with making some tough colour choices in order to portray the Norwegian plains as they really are: rugged, cold and barren, as opposed to the language of the category which often plays on national colours and local logos. It imbues a sense of the pristine, of cold immediacy, of rugged authenticity. The logo is clean and sharp yet at the same time conveys movement, and is so good that the jury feels it could stand alone. The jury is of the view that this profile will enhance the prominence of Norwegian reindeer meat. The craftsmanship is excellent and its implementation sobering and beautiful to behold.

See the project here.

How do you get your kids to happily eat healthy, nutritious food, every day? Jippi is Norgesgruppen's new brand for kids and their parents, providing more healthy and fun products in a broad set of categories. Strømme Throndsen Design has together with Unil/Norgesgruppen developed the design concept, name and packaging for more than 30 products that will be launched in your local Meny store on February 4th.

See the work for Jippi.

Strømme Throndsen Design has assisted Lerum in developing a new, unique and differentiating concept for a new brand of sugar free soft drinks. Strømme Throndsen created the concept, name, packaging and structural design. The brand is clearly communicating zero sugar and great taste in a modern, fresh way that gives the young consumers a stylish way to drink more water. 

See the Zeroh! packaging project.

Strømme Throndsen Design are developing a new visual identity for the Market Council for Reindeer meat which represents the Norwegian Reindeer meat industry. The visual identity will form the basis of all communication for the promotion of reindeer meat. The design emphasises the distinctiveness of Norwegian reindeer and re-enforces its essential values of being natural, authentic, pure and tasteful.

Klar Tale (Clear Voice) is a new sub-brand from Dent, targeting young adults who want a sugar free,
large and tasty lozenge for fresh breath and a clear throat.

Strømme Throndsen Design have created a new and engaging design concept with a corresponding
sub-brand name, inspired by the product's physical attributes. The strong fresh taste of the lozenge
makes people talk and gives a freshness to the mind that helps you express yourself clearly. Might even help certain politicians…

See the packaging for Dent Klar Tale here.

Jacobs Utvalgte is continuing its search for new products to add category growth in under-developed segments. It has recently extended its range with the addition of 6 new premium coffee variants. The design highlights the origin of each coffee by using authentic landscape photographs accented with relevant colours to ensure good product differentiation. The premium smell of coffee!

Jacobs Utvalgte was honoured with a Design Effect 2010 award by the Norwegian Design Council and has become a success for Meny, stimulating growth in the premium segment for this highly recognised food chain. 

See some of the work for Jacobs Utvalgte here.

Yoplait L'Amour was relaunched in September 2009 and has since increased turnover from 11.8 million NOK to 51.9 million NOK (Source: Nielsen 52W W150810). With a superior taste and a distinct message of French indulgence, the brand was able to increase its price by 30%, adding both value and volume. L'Amour Kiwi was launched on the 1st September and is already showing good results, following the success of the 3 existing flavours; Mango, Blueberry and Blackberry.

The Norwegian Design Council honoured Yoplait L´Amour with a Design Effect 2010 award.

(Numbers from Nielsen 52W 16.08.09, 15.08.10, 14.08.11)

See the packaging for Yoplait here.

laMote, the renowned hosiery brand, wanted to encourage young girls to buy their tights and leggings in local grocery stores rather than in the established fashion chains.

Strømme Throndsen Design developed the packaging to emphasise the values, trendy, cool, youthful and vital. The result is a design with attitude that brings laMote up to date within the target group, making it more attractive for young girls to buy their accessories in grocery stores.

Here is our latest project for laMote.