The visual identity for the Market Council for Reindeer meat received Award for Design Excellence yesterday.

The jury highlights the following:
The designers were faced with making some tough colour choices in order to portray the Norwegian plains as they really are: rugged, cold and barren, as opposed to the language of the category which often plays on national colours and local logos. It imbues a sense of the pristine, of cold immediacy, of rugged authenticity. The logo is clean and sharp yet at the same time conveys movement, and is so good that the jury feels it could stand alone. The jury is of the view that this profile will enhance the prominence of Norwegian reindeer meat. The craftsmanship is excellent and its implementation sobering and beautiful to behold.

See the project here.

Munkholm is Norway's biggest non-alchoholic beer brand and has been available in the market since 1991. Strømme Throndsen Design has worked with the Ringnes/Carlsberg Group in redesigning Munkholm to emphasise the craft and tradition of beer brewing in a modern way. The brand portfolio has been cleaned up to more clearly communicate the different beer types while always staying true to the iconic Munkholm look. The range consists of the redesigned 0,33l glass bottle and three newly launched 0,5l cans.

See the refreshed Munkholm.

How do you get your kids to happily eat healthy, nutritious food, every day? Jippi is Norgesgruppen's new brand for kids and their parents, providing more healthy and fun products in a broad set of categories. Strømme Throndsen Design has together with Unil/Norgesgruppen developed the design concept, name and packaging for more than 30 products that will be launched in your local Meny store on February 4th.

See the work for Jippi.

Strømme Throndsen Design has assisted Lerum in developing a new, unique and differentiating concept for a new brand of sugar free soft drinks. Strømme Throndsen created the concept, name, packaging and structural design. The brand is clearly communicating zero sugar and great taste in a modern, fresh way that gives the young consumers a stylish way to drink more water. 

See the Zeroh! packaging project.

Strømme Throndsen has collaborated with Grilstad in developing a revitalised design for Stranda, their cured meat range. The redesign strengthens the branding of Stranda by emphasising the products' quality with a modern look and feel that uses tasteful product photography on the packaging itself. The products are currently being rolled out in stores nationwide.

See the redesigned Stranda.

Strømme Throndsen Design has developed a new visual identity for Sigerfjord Fish and packaging design for its premium Arctic Char fish. With a hand-lettered logo and a fresh colour palette inspired by the colours of the Arctic Sea, the design communicates the superb quality of the tasty fish products contained within. All in a simple, yet untraditional way.

See the work here.

Fellesjuice have recently redesigned their market leading brand, Sunniva Premium, the fresh, cooled juice. Competition in the market is increasing and Fellesjuice wanted to strengthen and differentiate Sunniva Premium from other own brands, as a unique, premium juice. Strømme Throndsen Design created a new design that emphasises the origin and freshness of the fruit and which reflects the pure, positive and tasteful values of the product.

See the project here.

Strømme Throndsen Design are developing a new visual identity for the Market Council for Reindeer meat which represents the Norwegian Reindeer meat industry. The visual identity will form the basis of all communication for the promotion of reindeer meat. The design emphasises the distinctiveness of Norwegian reindeer and re-enforces its essential values of being natural, authentic, pure and tasteful.

Strømme Throndsen Design has assisted Fjordland in developing a revitalised design concept for its Yoplait, Naturlig lett yoghurt range.  The objective was to increase the shelf impact and communicate the “natural” taste in a new and engaging way. The result is a down-to-earth rustic look with the front graphics printed on the backside of the cardboard, leaving the feeling of no artificial ingredients and a natural taste. A highly differentiating design, that reveals the subbrand as the healthiest yoghurt of all.

See the project here.

Beito Ysteri is a small dairy producing handcrafted cheese based on milk from local farms. Strømme Throndsen Design have created a unique visual identity, with a hand-drawn logo and distinct colour palette, emphasizing the high quality of the products. The design concept is based on the dairy handcraft tradition and communicates authentic and natural cheese.

See our work for Beito here.

Christmas is the high season for quality products like Lofoten salmon. The recent relaunch of the Lofoten smoked and marinated salmon ranges generated an impressive increase of 300% in sales of the main product for the months of November and December 2011 compared to 2010, which proves the effectiveness of good design.

See our work for Lofoten here.

The first phase of the Skaugum brand relaunch has been successfully completed, resulting in a quadrupling of sales in the first 3 months. Strømme Throndsen Design developed a new visual identity for Skaugum Cutlery. The new design concept introduces the worlds of Pure White, Urban Black, Passion Red, and Nature Kebony, attracting a new audience to Skaugum and leading to an immediate increase in demand for their classic cutlery.

Skaugum Cutlery was launched in 1946 and its simple, stylish and functional design is highly valued by quality conscious Norwegians.

Klar Tale (Clear Voice) is a new sub-brand from Dent, targeting young adults who want a sugar free,
large and tasty lozenge for fresh breath and a clear throat.

Strømme Throndsen Design have created a new and engaging design concept with a corresponding
sub-brand name, inspired by the product's physical attributes. The strong fresh taste of the lozenge
makes people talk and gives a freshness to the mind that helps you express yourself clearly. Might even help certain politicians…

See the packaging for Dent Klar Tale here.

Jacobs Utvalgte is continuing its search for new products to add category growth in under-developed segments. It has recently extended its range with the addition of 6 new premium coffee variants. The design highlights the origin of each coffee by using authentic landscape photographs accented with relevant colours to ensure good product differentiation. The premium smell of coffee!

Jacobs Utvalgte was honoured with a Design Effect 2010 award by the Norwegian Design Council and has become a success for Meny, stimulating growth in the premium segment for this highly recognised food chain. 

See some of the work for Jacobs Utvalgte here.

Yoplait L'Amour was relaunched in September 2009 and has since increased turnover from 11.8 million NOK to 51.9 million NOK (Source: Nielsen 52W W150810). With a superior taste and a distinct message of French indulgence, the brand was able to increase its price by 30%, adding both value and volume. L'Amour Kiwi was launched on the 1st September and is already showing good results, following the success of the 3 existing flavours; Mango, Blueberry and Blackberry.

The Norwegian Design Council honoured Yoplait L´Amour with a Design Effect 2010 award.

(Numbers from Nielsen 52W 16.08.09, 15.08.10, 14.08.11)

See the packaging for Yoplait here.

Strømme Throndsen Design has developed a unique visual identity for Kavli Moen Gård, including the website kavlimoen.no.

Kavli Moen Gård is a recently opened guesthouse in Eresfjord in the western part of Norway. The farm dates back to 1603, and it was important to convey tradition along with the modern facilities. Eresfjord has beautiful surroundings, and is a perfect place for recreation and outdoor activities. The hosts Olise and Bjørn Cameron Alexander are both master chefs and take pride in serving special meals, mainly based on local produce. Congratulations from Strømme Throndsen Design on the opening!

See our identity for Kavli Moen Gård.

Strømme Throndsen Design has worked closely with Kavli since 2009. The mutual aim has been to consolidate Kavli’s No. 1 position in the cheesespreads sector and to ensure its future success as the leading supplier to both consumers and retailers.

Strømme Throndsen Design and Kavli have been developing three strong initiatives:

1. Refreshing the Kavli Favourites –the primary flavours targeting families.
2. Revitalization of the Kavli Magerost – focusing on the female market.
3. A new line of cheesespreads with stronger flavours – specifically for adults.

Strømme Throndsen Design has redesigned the Kavli logo and developed designs for the three product lines. The result is a strong, broad and distinctive portfolio that stands out on the shelves, making it easier for consumers to find their favourite.

Click to see our packaging work for Kavli.